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awpl ascending to new heights with introduction of Edmund Hillary Collection

By March 4, 2019 No Comments

March 2019: Apparel range inspired by Everest expedition of 1953 launches in Auckland Airport.

In a travel-retail exclusive, the Edmund Hillary Collection has launched in Auckland Airport through awpl’s Merino Collection store.

Created in conjunction with Sir Edmund Hillary’s son, Peter, and inspired by garments worn by Sir Edmund and Sherpa Tenzing Norgay in the 1953 conquest of Mount Everest, the new collection delivers a contemporary re-evaluation of the key styles and silhouettes documented during the expedition.

High quality parkas in premium fabrics including ethical, sustainable goose down and weather proof Ventile sit alongside archive-inspired urban wear, knitwear and accessories.

Highlights of the collection include a replica anorak originating from the one Sir Edmund wore during his ascent of Everest, as well as exact replicas of his hand-knitted sweaters. Some of the collection has even been produced by the same company that supplied the 1953 expedition.

“Our collection strongly resonates with the adventurous traveller who is attracted to a high-quality retail environment such as Merino Collection."

Mike Hall-TaylorCEO & Co-Founder, Edmund Hillary Brands Ltd

Mike Hall-Taylor, CEO and co-founder of Edmund Hillary Brands Ltd said “We are delighted with our new partnership with AWPL.  Our collection strongly resonates with the adventurous traveller who is attracted to a high-quality retail environment such as Merino Collection. As New Zealand’s gateway and busiest airport, Auckland Airport is a key location for us – we are already popular with the tourist market, and this is a great way to present the Edmund Hillary brand to a large number of people”.

Simon Buckle, AWPL Senior Merchandise Manager said “AWPL is excited to partner with Edmund Hillary Brands to offer customers this fantastic range of jackets and apparel. We feel that the unparalleled quality and design of the range captures the adventurous spirit of Sir Edmund and Tenzing, and that same spirit will resonate through to customers looking to take home an iconic piece of New Zealand.”

Edmund Hillary Brands seeks to reinforce the expedition’s ties with the Himalayan Sherpa community, with a proportion of all collection sales going to the charities that he established over his lifetime via the Edmund Hillary Brands Trust.

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