October 2018: awpl launches new range of boomerangs into Australian travel retail market
awpl, the region’s leading travel retailer, has recently bolstered its Indigenous art and souvenir category with the introduction of authentic Australian Made returning boomerangs and souvenirs from Murra Wolka.
Proudly Australian-owned and operated, Murra Wolka is a 3rd-generation Aboriginally-owned family business established in 1992 on Australia’s Sunshine Coast. With a mission statement of creating sustainable employment for Indigenous Australian families, all Murra Wolka products are fully royalty-paid with money flowing back to the artists and their communities, developing further indigenous employment and maintaining indigenous artistic traditions for years to come.
Joseph Skeen Jnr, Murra Wolka CEO said “We are excited to work collaboratively with awpl at their airport outlets. We look forward to supplying not only our genuine Returning Boomerangs, proudly Made in Australia & hand-painted by Aboriginal families, but also our Fire Dreaming souvenir range.”
Justin Beare, awpl Merchandise Manager (Indigenous and Travel) said “awpl is pleased to partner with Murra Wolka and offer customers their fantastic range of authentic Indigenous gifts. The Australian Made, hand-painted & hand-crafted boomerangs have had an immediate impact, with strong demand from domestic and international customers alike.”
With the growing public understanding and awareness around Indigenous Australian art and souvenirs, awpl remains vigilant in reviewing its ranges of Indigenous art and souvenirs on an ongoing basis.
Murra Wolka boomerangs and gifts are available at awpl stores in Sydney Airport, Brisbane Airport, Melbourne Airport, Adelaide Airport, Alice Springs Airport and Darwin Airport.