July 2018: awpl, the leading Australian travel retailers, are excited to open a new Merino Collection store at Auckland airport, located Landside.
awpl, the leading Australian travel retailers, are excited to open a new Merino Collection store at Auckland airport, located Landside. This will be the second Merino Collection store available in Auckland airport, thus allowing customers from both the international and domestic terminals to experience the premium range of local and international brands.
The modern and contemporary aesthetic of the new Merino Collection store will have customers feeling as if they are entering a luxury boutique. The blend of woods used to create the store were sourced locally, giving Merino Collection a sense of place and belonging, bringing a piece of New Zealand to the airport.
New Zealand is known globally for its iconic landscapes and its famous merino sheep, that are used to create the finest merino products, sold and worn both locally and around the world. Some local brands that are featured at Merino Collection are McDonald Textiles, who are known for their uncompromising quality, using the only the finest selections of merino wool to create their products.
Another notable brand, Knight of New Zealand, specializes in luxury apparel and footwear. They are known for using the fur of curly lambs and Opossums, that keeps the customers warmer and the apparel lighter. Some of their most recognizable clientele include singing icon Cher and British royalty prince Edward.
awpl Merchandise Manager Simon Buckle said “We are thrilled to be given the opportunity by Auckland airport to open a second Merino Collection store, offering luxurious natural fibre products sourced both locally and around the world, with an emphasis on New Zealand owned companies. Our commitment is to enrich customers experience at Auckland airport and opening this store gives customers more convenient access to a wider range of beautiful knitwear and sheepskin products”.
With the opening of Merino Collection we are proud to continue our long standing partnership with Auckland airport and will continue to produce and develop exciting stores for customers to enjoy.
For more on Merino Collection visit https://www.awpl.com.au/merino-collection/