awpl introduces Australia’s leading skincare brand for mother and baby in travel retail exclusive.
In a travel-retail exclusive, the award-winning skincare brand AROMABABY has entered into Sydney Airport through their partnership with awpl, the region’s leading travel retailer.
As Australia’s first natural and organic skincare brand for both mother and baby, AROMABABY has spent two decades building a dedicated customer base within Hong Kong and China, supported by an avid consumer following in Australia. This effort has paid off significantly in recent times, with AROMABABYbeing awarded the National Hong Kong Australia Business Association Award for Export Excellence, as well as winning Most Popular Natural Product Brand at the China International Beauty Awards.
Catherine Cervasio, founder and director of AROMABABY, said of the range available in Think Sydney, “There is a lack of beautiful, organic new mother gifts. These can be used during pregnancy and afterwards and are perfect impulse buys when shoppers are purchasing baby gifts”.
”There is a lack of beautiful, organic new mother giftsCatherine CervasioAROMABABY Founder & Director
With the natural baby product market in Australia and across Asia becoming saturated with similar products and brands, AROMABABY differentiates itself with its focus on natural and organic products that can be used on both mother and baby alike.
As in Australia, many babies around the world develop sensitive skin. AROMABABY products use specific ingredients to allay the skin concerns of new parents. As consumers and health professionals alike become more conscious of the products used on babies’ skin, a range of hospitals and mother/baby facilities across Australia, New Zealand, Dubai, and Hong Kong have used AROMABABY products within their facilities.
“When presented with an opportunity to stock AROMABABY products, we couldn’t look past it,” said awpl Merchandise Manager Sarah Robertson. “There is such an appetite currently for skincare and wellness products, and partnering with an internationally awarded brand was a no-brainer for awpl.”