AWPL partners with iconic NZ export, Icebreaker, in Sydney Airport
Australian travel retailer, in partnership with NZ-based merino apparel specialists, open airport concept in international terminal
Sydney, Australia – June, 2017:
awpl, the leading Australian-owned and operated travel retailer, is proud to have opened Australia’s first Icebreaker airport store in Sydney Airport. Icebreaker, one of New Zealand’s most successful exports, sees the presence of their industry-leading outdoor apparel expand into the heart of Australia’s busiest international terminal.
Sydney Airport General Manager Retail Glyn Williams said: “We are delighted to be the first airport in Australia to welcome Icebreaker to T1 International Departures, further bolstering our selection of global brands and offering our customers the opportunity to shop a great range of high-performance outdoor clothing.”
The Sydney Airport concept store will feature Icebreaker’s range of innovative merino wool apparel, including socks, underwear, base layers, performance ski gear and stylish travel wear – all made from merino wool sourced from over 180 stations along New Zealand’s Southern Alps. The lightweight fabric breathes in hot weather and locks in heat during icy spells, making Icebreaker’s gear great for any conditions the wearer may encounter.
“We at awpl are proud to further strengthen our relationship with Icebreaker – one of the world’s most wonderful brands”, said Managing Director of awpl, Costa Kouros. “Our commitment to enhancing the customer experience at Sydney Airport is unwavering, and our Icebreaker concept is another step on that journey.
The Icebreaker Sydney Airport concept store will be open daily from 06:00-21:00. The store, Icebreaker’s first airport concept in Australia, can be found in Sydney Airport T1 International Departures, near the Departure Gates.
About Icebreaker: When it was founded in 1997, Icebreaker was the first label to source merino wool directly from growers. Now, the company works with over 180 merino wool stations along New Zealand’s Southern Alps. Based in Auckland, New Zealand, Icebreaker is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at Icebreaker.com. For more, see http://www.icebreaker.com
About awpl: Known as the heartbeat of travel retail, awpl is the region’s leading travel retailer. With over 50 stores in airports across Australia and New Zealand, awpl leads the way in travel retailing. For more see http://www.awpl.com.au