awpl introduces B+D into Australian airports

Danish-designed reading glasses to be launched in airports around the country, exclusive to Australian travel retailer

Melbourne, Australia – July, 2017:

awpl, the region’s leading travel retailer, today announced the Australian airport release of Buch and Deichman (B+D) eyewear. Available exclusively at awpl stores in airport terminals around Australia, the Danish-designed eyewear brings together fashion and eye care, using high quality lenses in a range of strengths and coatings to suit every customer’s needs.

Roberto Crom, CEO of B+D commented, “We are really pleased about the launch of our products in Australia. We believe that, with awpl, we will be able to offer an exciting range of eyewear to visitors of Australian airport. By working together, we can guarantee that our wide range of readers will be available throughout Australia. All of the B+D team and myself are convinced that this is the start of long and fruitful commercial relationship.”

Managing Director of awpl, Costa Kouros said: “From the moment I saw the B+D range and met Roberto and his wonderful team, I knew that this partnership would succeed. We are about delivering constant innovation – as is B+D. Customers will love this addition to their travel experience.”

Ranged in airport stores across the country, the B+D range includes their newest lines: B+D Digital and Blue Ban readers. Both products reduce the transmittance of harmful blue light from digital devices, reducing symptoms of excessive use of those digital devices including eye strain, redness, irritation, dry eyes, blurred vision, general fatigue, and headaches.

Available in six colourful combinations, B+D Digital glasses are specially conceived for millennials, delivering a fashion forward look and blue light reduction without magnification.

Blue Ban readers, also available in six colourways have 100% UV 400 protection and are available in 5 different pre-graduated powers – +1.00, +1.50, +2.00, +2.50, and 3.00.

About B+D: Created in Denmark in 1970. B+D’s style follows the Danish design in every detail of the line. Now, B+D glasses, readers, and sunglasses are available in more than 50 countries around the world. For more, see http://www.bplusd.com/en/  

About awpl: Known as the heartbeat of travel retail, awpl is the region’s leading travel retailer. With over 55 stores in airports across Australia and New Zealand, awpl leads the way in travel retailing. For more, see http://www.awpl.com.au