Limited edition Australian Manuka Honey launched in stores before Golden Week, exclusive to Australian travel retailer.
Australia – October, 2017:
awpl, the region’s leading travel retailer, is proud to have exclusively launched the new BeePower Limited Edition Australian Manuka Honey, with a NPA rating of 26+ (MGO 1282+). BeePower, one of Australia’s leading honey producers, has carefully sourced this honey from Australia’s pristine coastline forests and bushland, with bees harvesting this unique honey from the highly sought-after Leptospermum Manuka flower.
Director at BeePower International Nicholas Maiolo said about the launch, “Our team has worked really hard on this project over the past few months and to see it on shelves is a fantastic achievement. We are really excited to have the opportunity with the support of awpl to showcase this Limited Edition Manuka Honey to international travellers coming through Australian airports. We have worked very closely with our specialized Beekeepers to produce this premium product”.
“When the BeePower team came to us with this ultra-premium, high-strength Australian Manuka Honey, we knew it would be a strong performer. In recent years, customers have developed a much greater understanding of Manuka Honey, and as that understanding has grown, so has the demand for higher strength ratings. The initial response to BeePower’s Limited Edition Australian Manuka Honey 26+ has only confirmed this for us,” commented awpl Merchandise Manager Sarah Robertson.
The high-grade product launched in awpl stores within Sydney International Airport and Melbourne Airport, including Australian Way, Think Sydney, and ThinkAustralia. The range hit the shelves in time for Golden Week – a key period for Chinese travellers, who are avid consumers of BeePower’s Australian Manuka Honey range.
Each hand-poured and labelled jar contains the most rare and high-strength Manuka Honey offered in Australia. The Limited Edition Australian Manuka Honey 26+ is a perfect addition to the existing BeePower range of Manuka honey products, with NPA ratings from 5+ to 20+ providing the benefits of Manuka honey at a range of strengths and price points.